Client: Discovery Channel and Science Channel

Project Type: Brand Workshop

Assignment: Given an inherent overlap in the programming subject matter for Discovery Channel and Science Channel, the brand gurus at Curious were brought in to help the team determine each brands’ edges – the territories that each would uniquely own, protect and further develop as theirs. To achieve this, Curious hired Juice to help get the combined team out of rational thought and into strategic play with the belief that serious fun leads to serious brilliance.

Approach: Juice helped design and facilitate a branding workshop that employed a series of games specifically designed to go well beyond the obvious and bring the brands to life in vivid, focused and even surprising ways. We also led a series of exercises to help the team develop practices for effectively and respectfully working together to achieve the full individual and combined potential of both brands.